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Affinity Mediaworks Corp

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Affinity Mediaworks Corp. (OTCBB: AFFW)

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StockGuru Trade Alert:

Affinity Mediaworks Corp – Symbol AFFW – Up 16.67%

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Affinity Mediaworks Corp. (OTCBB: AFFW)

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Affinity Mediaworks Corp. (OTCBB: AFFW) has formulated a
strategic plan to fund the initial stages of a diversified portfolio
consisting in media content through finance and sales and the distribution
of films and TV series.

There is an extraordinary opportunity to capitalize on the growing
film industry ($104.1 billion by 2010) in North America and around the
world. Affinity intends to be a one-stop shop with the purpose of
servicing all the “independents” world-wide.

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Business Plan

Affinity has created a strategic plan to develop, acquire, finance,
distribute and market, selected intellectual properties within the
entertainment, media, and leisure industry, with a focus on the
independent film segment of the marketplace. The production budgets for
selected film projects range from four to eight million dollars. Affinity
is confident that its current scripts and production candidates will allow
it the best chance to create box office success and in turn enhance
shareholder value. Affinity will be distributing its projects through
existing strategic alliances in all major global markets including the
showcasing of its films through the major film markets and film
festivals.

Vertical Integration with Monthly Revenue Stream

Affinity is also finalizing its plan to vertically integrate itself in
all aspects of the industry, including pre and post production services.
These ancillary services are priced at a level where Affinity can become a
key provider of solutions to the independent and small film sector. The
services offered by Affinity help provide a monthly revenue stream that
will create an independent profit center within the organization and
provide supplemental cash flow to the Company while its major film
projects are being shot and carried to market.

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International Scope

The motion picture industry is international in scope, with hundreds
of thousands of “productions” created annually. It covers all
types of film activity including movies, commercials, television
programming, documentaries, animation, corporate video, and audiovisual
media. Almost every country in the world has a local film industry, but
the largest production centers are: India, USA, Asia and Europe, in this
particular order. There are probably 3,000-plus “feature films”
made annually but the majority of them are exhibited only to regional
audiences.

Primary Objectives

Affinity’s primary objectives are to enhance the success of each
film and TV project and overall corporate development:

• Focus on both the traditional domestic US/Canadian and the
  International Markets due to the shift of incoming revenues around the
  world.
• Acquire support of major foreign buyers for the distribution and
  marketing of our films, securing commitments and interdependence for
  pre-sale currency from several projects in determined countries based on
  economic potential.
• Secure solid financial backing from investors to combine with Federal
  tax credits from US/Canada, also combined with different types of tax
  incentives from other countries such as Spain, United Kingdom and Germany
  for international co-productions.
• Work with highly skilled producers who have a new approach to risk
  assessment and management, fulfilled by designing a production pipeline
  that maintains quality while taking advantage of new technologies,
  production efficiencies and value-added enhancements such as new marketing
  strategies.
• Understand the shifting forces that digital technologies are shaping
  the habits of the next generation of consumers in terms of acquiring new
  content in the most efficient and convenient way as possible.
• Build up the reputation of Affinity as a brand to be recognized by
  the consumers for the quality of its projects. It is imperative to build a
  strong “permanent” bond with the audience by providing them a
  brand known for its distinct identity and respective qualities.

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Affinity Media Works Strategy

After doing extensive research in planning the best course of action
for realistic business sense, and also by reflecting the global
entertainment business forecasts in the PriceWaterhouseCoopers Global
Entertainment & Media Outlook 2006-2010, Affinity Media works has
emphasized the following actions:

Develop relationships with the ‘indie’ department of major
Hollywood studios and maintain international co-production opportunities
with the UK, Germany, France, Asia and other established film
centres.

Develop new strategic relationships with the emerging Asia/Pacific
Rim market with local Asian producers and distributors.

Asia/Pacific is emerging as a key driver of Entertainment & Media
industry growth fuelled largely by the People’s Republic of China
(PRC) and India, both of which are investing heavily in communications and
media infrastructure and opening up their markets. In the wake of
Asian-influenced filmmaking styles such as THE MATRIX trilogy, THE RING
horror series and filmmakers such as John Woo, Jackie Chan and Ang Lee in
Hollywood, relationships of New York with the other side of the
Asia-Pacific cannot be forgotten into the equation of success.

Both countries have huge populations and low media penetration,
providing significant room for expansion. According to the latest
Entertainment & Media Outlook 2006-2010 provided by
PriceWaterhouseCoopers, Asia/Pacific is expected to be the fastest-growing
region in the world during the next five years as a result of several
exciting opportunities for industry growth and expansion, particularly in
China, South Korea and India. Affinity Filmworks International is in
start-up negotiations with Tiger Hu from 360 Degrees Entertainment from
Beijing, China, to do a couple of Canada/China co-productions to be shot
in Shanghai and Beijing.

Acquire Existing Companies

Affinity will be
actively seeking out opportunities to acquire various corporations in the
film production, sales and distribution industry. These timely investments
represent strategic alliances and acquisitions. The company has identified
and is in negotiations with a number of companies in this favoured
industry.

Create products (films and TV series) with a look and feel that sets
them apart from other competing products.

As Digital
Technology continues to provide easier access for filmmakers to complete
new projects, the number of available productions for distribution is
increasing along with the number of delivery methods (such as digital TV
channels and online blogs plus Bit Torrent downloads) available for the
consumer.

This means that the fight for audience attention span would be done by
positioning the Affinity brand apart from the competition, with
distinctive marketing campaigns coupled with films presenting new and
different themes, yet maintaining high marketability within the Film/TV
distribution system.

Agreement to Co-Produce 16 Films

Affinity has entered into an agreement to co-produce and finance
sixteen films with Industry Works of Vancouver BC. Industry Works funds,
produces and distributes media content in the form of television and
feature films for both the International and Domestic markets.

Industry Works is one of the most prolific independent film companies
in Canada and is a leader in International sales and Production of feature
films. Evan Tylor, President of Industry Works has extensive experience
and has developed a proven model of success in the industry.

width="130" />Library of Active Movie and Television Titles

Industry Works Entertainment Inc. provides an avenue for productions
to be sold worldwide. The company also has a library of active movie and
television titles. Projects are distributed internationally to nearly
3,500 buyers, as well as to domestic film networks such as Sony Pictures,
the Weinstein Company, Lions Gate Entertainment Corporation and Universal.
The titles are also targeted to other ancillary media outlets, such as
video on demand, airlines, the internet and retail locations.

Affinity is also in negotiations to finance Industry Works’
domestic theatrical arm for a slate of up and coming feature film
releases.

Insight provided global reach to nearly 3,500 buyers, as well as to
companies such as Sony Pictures, the Weinstein Company, Lions Gate Films
and Universal Pictures. The company also owns a library of movie and
television titles. The film content is also sold to other ancillary media
outlets, such as video on demand, airlines, the internet and retail
locations.

Insight Theatrical Arm

Insight provides a theatrical arm which Affinity will be able to
access. According to Playback Magazine, Insight was the largest
independent film production company in Canada in 2007 and 2008. Over the
past three fiscal years, Insight has produced over $500 million in
television and film product.

First Feature Film: “Damage” Completed and to be Sold in
2010

Affinity has completed the post production for the feature film
Damage starring Stone Cold Steve Austin. This film appeals to a
young male audience that drives the current revenues of the film industry.
There has been a surge in action films due to the popularity of UFC, MMA
and WWF entertainment. It will be the first film released by Affinity
Mediaworks and will be sold into the 2010 film markets.

width="135" />Agreement with Briton Ventures

Affinity Media Works has entered into an agreement with Briton
Ventures of the UK to produce films. Briton Ventures will provide up to
50% of the budgets on each of the films up to a maximum budget of $10
million USD per film. Affinity will provide the other 50% funding through
bankable tax credits and presales. Affinity will participate in 50% of all
revenues and will be in first position to recoup investment in these
films.

Affinity/Insight and Odyssey will provide 50% of the budgets of these
films through tax credits, minimum guarantees, presales and equity. 50% of
the films profit will be split equally between Insight and Affinity where
Affinity will receive 25% of all revenues of the films.

Insight provided global reach to nearly 3,500 buyers, as well as to
companies such as Sony Pictures, the Weinstein Company, Lions Gate Films
and Universal Pictures. The company also owns a library of movie and
television titles. The film content is also sold to other ancillary media
outlets, such as video on demand, airlines, the internet and retail
locations. Insight also provides a theatrical arm which Affinity will be
able to access.

Film and Television Industry 5.3% CAGR to $104.1 B in 2010

Film and television production has emerged as a global industry with
an estimated worth of approximately $50 billion annually.
PriceWaterhouseCoopers’ U.S. Entertainment & Media Outlook has
made the research findings that revenue for the filmed entertainment
business environment will increase at a 5.3% compound annual growth rate
(CAGR), reaching $104.1 billion in 2010.

The film industry will also get a boost from new distribution and
delivery technologies, such as online film rental subscriptions and video
on demand (VOD). However, established growth segments in the film business
will still account for 41% of overall projected growth.

Scott Cramer – Executive Producer

Scott Cramer has enjoyed a successful career in the finance and film
sectors. He has developed investment products for various projects in the
private and public equity sector ranging from forestry to the film
industry. He completed specific projects related to Alliance Atlantis and
Prospero Entertainment.

His financial expertise will assist Affinity in creating financing
vehicles for investment into the projects and acquisitions he brings to
the table, as in his past financial carreer he created different
investment devices that addressed the tax and capital gains requirements
of the clients.

Scott identified an extraordinary opportunity to capitalize on the
growing film industry in North America and around the world. This
opportunity is to organize and implement a plan to grow Affinity into a
mini major entertainment and media company which involves film production,
sales, distribution, finance and real estate. Affinity will be a one-stop
shop with the purpose of servicing all the “independents”
world-wide.

Jason Price – Producer/Sales & Marketing

Jason Price is President of Infra-Red Pictures, a motion picture
company specializing in the financing, production and worldwide sales of
feature films. Attending all the major international film markets and
festivals, Jason handles worldwide sales and negotiates foreign
distribution deals for films from their pre-sale status through
completion, with budgets between $1 million and $75 million.

Price also structures domestic distribution and financing agreements
with major US studios and broadcasters.

These films include Sony’s upcoming “Ghost Rider”
starring Nicholas Cage and Eva Mendes, Paramount’s
“Deathlok” and Sony’s “Werewolf by Night”,
all being produced by Marvel Studios (”Spider-Man 1&2″,
“X-Men 1&2″, “Fantastic Four”), as well as
Sony’s “Tekken” based on the Namco video game, Lions
Gate’s “Karate Dog” and Sony’s “Superbabies:
Baby Geniuses II”.

Before founding Infra-Red Pictures, Price was an executive at Crystal
Sky and Jon Voight Entertainment, where he worked for over four years
handling foreign sales, co-productions, and business and legal affairs for
a vast slate of films. Prior to that, Price worked in development and
production at Disney’s Avnet/Kerner Productions (”When a Man
Loves a Woman”, “The Mighty Ducks.”) Jason is an
entertainment attorney and earned his two law degrees (B.C.L. and L.L.B.)
from McGill University in Montreal, Canada. He is a member of the State
Bar of California.

Affinity Mediaworks Corp.
455 Route 306
Suite
M#2922
Monsey, NY 10952
Phone: 206.426.5044
info@affinitymediaworks.net
www.affinitymediaworks.net

About Affinity Mediaworks Corp.: Affinity Mediaworks Corp. provides
visual and production services and solutions to independent and small to
film sectors. The company acts as a Marketing Liaison, supplying to its
clients a broad variety of services that increase their business
efficiency. These include pre and post production services, film
financing, and distribution services. Information on Affinity is available
at: http://www.affinitymediaworks.net

Safe Harbor: Statements in this release may constitute forward-looking
statements and are subject to numerous risks and uncertainties, including
the failure to complete successfully the development of new or enhanced
products, the Company’s future capital needs, the lack of market
demand for any new or enhanced products the Company may develop, any
actions by the Company’s partners that may be adverse to the
Company, the success of competitive products, other economic factors
affecting the Company and its markets, seasonal changes, and other risks
detailed from time to time in the Company’s filings with the U.S.
Securities and Exchange Commission. The actual results may differ
materially from those contained in this press release. The Company
disclaims any obligation to update any statements in this press
release.

Disclosure Pentony Enterprises LLC is STOCKGURU.COM. 10604 Robincreek
Lane; Frisco, Texas 75035. (469) 252-3030. Disclosure: Pentony Enterprises
LLC was compensated ten thousand dollars by a non-controlling third party
for profile coverage. Pentony Enterprises is not a registered investment
adviser or a broker/dealer. Pentony Enterprises LLC makes no
recommendation that the purchase of securities of companies profiled in
this web site is suitable or advisable for any person, or that an
investment in such securities will be profitable. In general, given the
nature of the companies profiled and the lack of an active trading market
for their securities, investing in such securities is highly speculative
and carries a high degree of risk. We will not be buying or selling shares
of Affinity Media Group. (OTC: AFFW) during the promotional period.

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