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Option
Media Group, one of the leading Email Service Providers (ESPs) in the
U.S., designs custom e-mail delivery solutions for companies that own or
license large customer lists and continually optimizes their system to
maximize inbox deliverability based on industry best practices. The
company currently has over 100 industry-leading e-mail marketing firms,
corporate brand advertisers and agencies as clients under management,
representing over 120 million unique e-mail addresses. In addition to
providing comprehensive e-mail marketing solutions, including a complete
ASP solution, consultation services, and stand-alone software, Options
Media Group also reviews results and works with clients to optimize and
fashion more effective campaigns. 

Option
Media Group’s complete ASP solution offers access to software, hardware,
bandwidth, and exclusive domains and IP addresses as well as the ability
to upload and manage subscribers, review and upload campaign creative, and
track results. Consultation services are available for clients who require
access to experts in marketing insight, strategy guidance, best practices,
content writing, and creative design. Options Media Group also provides
in-house solutions, including installation, set up, maintenance of the
necessary software platform, and platform management — ideal for those
clients with their own technical infrastructure.

Investment Highlights

• Options
  Media’s clients collectively send over 100 million emails
  daily
• Growth
  Drivers: ESP, email and SMS marketing
  
• Recurring
  Revenue model: monthly subscriptions ranging from
  $700-$50,000
  
• Allows for
  large volume marketers to better optimize e-mail campaigns
  by addressing large volume issues with proprietary product.
  
• Expanded
  customer base allows for leverage on the List Management
  business
  
• 50-50%
  revenue share basis with email list client
  
• Positioned
  to take advantage of the growth opportunities in both the
  internet & digital marketing industries

Growth Strategy

• Increase
  consumer records by approx. 500K a day. Currently have 70 million unique
  records to utilize in marketing campaigns.
• ESP
  platform produces revenue for OPMG and delivers hundreds of daily
  respondents into their email database
• Acquired
  H20 PM Inc assets to expand technology suite offering.
• OPMG will
  pursue technology purchases and development opportunities to augment their
  value proposition
• Put the
  necessary management, technology and processes in place to gain new
  business while becoming market leader in the mobile and internet
  sector
• Strong
  focus on higher margin product lines to increase profits
• Increase
  the number of ‘Large Volume Mailers’ currently working and cross selling
  SMS Text Messaging and Bluetooth technology offerings

Fundamentals of the business:

Options
Media is a multi-channel marketing firm specializing in the acquisition and
retention of customers through internet, digital
and direct marketing programs.

Option
Media’s ESP platform provides marketers with the ability to create, send
and track email messages to their subscriber
database through one of the most robust email delivery platforms in the
industry.

The Options
Media Database enables marketers to reach new prospects through a
multichannel database of over 150 million consumer
and 21 million business records for opt-in email, sms and postal marketing.
Additionally, OPMG offers web-based customized lead
generation, video seo , social network advertising and banner
advertising.

Strengths of OPMG’s Business and Core
Competencies:

By having
the ability to engage in multi-platform, multi-channel marketing
initiatives with one company overseeing and guiding
the process, marketers are assured of a cohesive and focused 360-degree
marketing programmed geared for results. Marketers
can utilize email, sms, postal and the web to reach both new prospects and
existing customers.

Rather than
sourcing different marketing initiatives to multiple, disconnected vendors,
Options Media/1Touch Marketing work as a cohesive unit to assure that
individual programs support and strengthen the overall ROI of
total marketing efforts.

Marketers
will immediately be able to capitalize on customer behavior to develop
prospecting efforts and vice versa. This information exchange across
platforms can result in substantial savings on future marketing
plans.

Rather
than having segmented viewpoints, Options Media/1Touch Marketing provides
marketers with a wellrounded, all-encompassing,
connected view of your most responsive customers and top prospect
universes.

Services

Options
Media’s ESP services provide a robust platform for marketers to communicate
with subscribers within their customer database. Options Media provides
three levels of ESP services:

Do-It-For Me – Complete ASP solution

Options
Media provides all the software, hardware, bandwidth, IP addresses, and
everything else you need to tap into top-of-the-line
professional e-marketing. With just a username and
password customers can upload and manage subscribers, review and
upload campaign creative, track results and more.

Guide Me – Consultation Services

No matter
where a customer is in the email marketing spectrum, Options Media can
provide professional insight with seasoned experts in
Marketing Insight, Strategy Guidance, Best
Practices, Content Writing, Creative Design and more.

Do-It-Yourself – Stand-Alone Software

If a
customer prefers to keep all of their marketing efforts in-house, Options
Media can still help them with technology. OMG can
install, set up, and maintain the software platform
and then help customers manage it as their company grows or objectives
change. Ideal for those with their own hardware,
bandwidth, IP addresses and
infrastructure.

SMS Bluetooth Proximity Marketing

This is a
message sent directly to any Bluetooth enabled device that comes within
300-feet of a special transmitter. A text message, download, link to a
website or multi-media file can be sent via the Bluetooth message. This
type of communication is ideal for virtually any business because offers
are sent to potential customers who are within walking distance of their
business location.

Technology – WhatCounts

WhatCounts
was founded by David Geller and Brian Ratzliff in 2000, but their roots in
e-mail technology date back to 1993, when Geller developed NvMail, which PC
Magazine called “…one of the easiest and most clever network
electronic-mail packages available.” As integral members of Paul Allen’s
Starwave Corporation, they blazed a trail by creating and managing early
e-mail platforms and programs for ABCNEWS.com, NFL.com, NASCAR.com, ESPN
and many others. Today, WhatCounts has some of the most mature technology
on the market.

WhatCounts
is a leader in comprehensive e-communication programs leveraging the power
of targeted permission-based email messaging, interactive two-way dialogue,
personalized content syndication (RSS) and extensive marketing services.
Deliverability management, strategic coaching, best practices benchmarking
and professional services ensure substantial returns on loyalty marketing
investments.

The
powerful WhatCounts e-Communications Suite enables marketers to build brand
loyalty through enhanced communication and granular analytics. This robust
platform is available through a hosted Web-based application for direct
customers and agency resellers or via the unique proprietary Broadcaster TM
appliance. With the development of the Broadcaster, WhatCounts was the
first company to offer a hardware solution with pre-installed software.
Flexible application programming interfaces allow for seamless integration
between the e-Communications Suite and customer relationship management,
marketing and reporting platforms.

They pride
themselves on the knowledge their employees bring to the table and our
focus on continuing to improve the customer experience. OPMG is proud that
their customers tell them how easy WhatCounts is to learn and how little
time it takes to master. In fact, many of their customers have deployed
their first campaigns within hours of accessing the company’s
system.

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At the
heart of the WhatCounts e-Communications Suite and BroadcasterTM appliance
is a highly scalable publishing system capable of delivering an amazing
amount of highly personalized permission-based messages at amazing speeds.
Their robust technology provides you with the power, sophistication, and
ease you need to maximize your marketing ROI. WhatCounts solutions reflect
the best that technology can offer to make e-communications as effective as
possible.

Application Programming Interfaces (API’s)

An
e-communications solution is only one piece of the intricate customer
relationship puzzle. For integration with other systems (such as e-commerce
platforms, CRM applications, web analytics solutions, etc), WhatCounts has
written four flexible APIs (SOAP / Web Services, HTTP/Web, FTP, XML) for
its customers to use with any environment (.Net, ColdFusion, Java,
etc).

Common uses of APIs include:

• Integrating content with existing publishing and registration
  systems
  
• Linking
  and exchanging data with CRM solutions
  
• Connecting
  ecommerce transactional data with WhatCounts
  
• Synchronizing web analytics clickstream data with WhatCounts’
  segmentation capabilities
  
• Delivering
  real-time one-off (personalized) data-driven email messages such as search
  results, shipping notification, product availability, etc.