Company Overview src="http://www.otcpicks.com/images/profiles/mfli/image5.jpg" alt="img"
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Muscle Flex
Inc. is a company dedicated to providing the highest quality health,
fitness and lifestyle products that enrich and provide unequivocal
betterment for an individual both physically and emotionally. To this
end, Muscle Flex strives to always keep respect and honesty in all it
delivers to its customers and provide the highest regard on the value of
each individual. Muscle Flex believes it is its fiduciary duty to help in
assisting all individuals attain a healthier lifestyle who have been
disadvantaged one way or another by circumstances that were not of their
choosing or control.

At Muscle
Flex, fitness is not only about physical fitness but emotional fitness as
well … the heart, body, mind and soul. Its all about lifestyle and
making one step at a time changes that have a lasting impact in your
life.

Trademarks & Intellectual Property

Muscle Flex
Inc. procures and develops intellectual property opportunities that are
both services and product based. Very often there is significant value
inherent in trademarks and patents associated with products and services.
Muscle Flex Inc understands the importance of developing and protecting
existing intellectual property and engaging in activities that monetize the
inherent opportunities with a particular trademark or patent.

Muscle Flex Direct Response Methodology

More than
half of all consumers say theyre most likely to learn about new products or
brands theyd like to buy from TV commercials, according to the Television
Bureau of Advertising, direct response ads are a way to not only reach
those consumers, but to sell to them in real time. Not all merchandise is
suited for direct response however, Muscle Flex has determined a formula in
deciding which products will perform exceptionally well in the direct
response model because of the following:

Muscle Flex
Provides Health, Fitness & Lifestyle Products Through Direct Response
TV and Online Media

Muscle Flex
is a leading edge health, fitness and lifestyle company that develops
exciting brands and new products to market using direct response TV
advertising and commercials as well as cutting edge brand and image
marketing through the creation of television media content for network and
cable television distribution. All Muscle Flex® products are designed
with the average person’s lifestyle in mind.

Muscle Flex Direct Response Expertise

Muscle
Flex’s Direct Response expertise allows it to get products to market and
create real-time demand inexpensively by utilizing proven strategies and
techniques. This Direct to Market business model utilizes a proven
methodology of concentrated marketing efforts and focuses on broad
demographic, psychographic, geographic and combined strategies in macro
markets. All of the component parts to Muscle Flex’s direct to market
process, from marketing, to order capture and confirmation, customer
fulfillment, inventory management and distribution all work seamlessly
together and are essential to successfully incorporating any direct
response marketing program. A direct response campaign is unique because
it gives a package of benefits for the media campaign
simultaneously

1. Creates
sales.
2. Builds a database of customers.
3. Creates brand
awareness.
4. Increases market share quickly.

Statistics
indicate that a company should be prepared to spend at least $8,500,000 to
reach the entire USA marketplace using traditional distribution and
marketing techniques. Muscle Flex’s direct response strategy requires less
than $200,000 in most cases and since growth is underwritten by the profits
from sales, no additional capital expense is required.

Investment Highlights

• The
  Company’s business model of outsourcing manufacturing and
  distribution lowers its requirement for initial capital during the
  product ramp up phase.
• The
  outsourcing business model also reduces ongoing operational risk
  since a large percentage of manufacturing, distribution and marketing
  expenses are a variable cost.
• Muscle
  Flex is an innovative home fitness product that provides strength
  training, flexibility training and a cardiovascular workout in one
  unit. 
• The
  Company will use direct marketing through advertorials and
  infomercials, which have proven very successful for personal health
  and fitness products.
• Muscle
  Flex is in discussions to create a pilot program for prime time TV
  and/or cable about healthy lifestyles.
• The
  Company plans to use celebrities in its infomercials.

Market for Home Fitness

The
Sporting Goods Manufacturers Association reports sales in the US of sports
equipment and apparel was $66.4 billion in 2006.  According to the
Mercanti Group, approximately 43 million Americans belong to health
clubs.  Revenues from health clubs are over $17 billion
annually.  Americans are clearly willing to spend on their physical
health needs.  The aging baby boomer population has been far more
focused on healthy living practices in older age as compared to older
generations. 

It is
estimated that up to 65% of the US adult population is overweight or
obese, and yet, spending on new diet fads continues.  More Americans
are becoming aware of the need for healthier living including low impact
exercise that leads to a higher quality of life.  We believe as the
baby boomer generation moves into the pre-retirement and early retirement
age, the interest in quality of life and personal health increases. 

In the last
several decades, the baby boomer generation has provided an increased
emphasis on personal health.  The trends of more health clubs with
treadmills, stationary bikes, and other aerobic devices and the popularity
of workout regimens including weight machine and free weight training, all
occurred to meet the health requirements of the baby boomers. 
Several in-home fitness products sold through infomercials have performed
very well.  The Bow-Flex strength training, which sells for up $5,000
per unit, has generated over $1 billion in revenues.  The Total Gym,
which costs up to $2,000 per unit has generated revenues of approximately
$2 billion.  The Nordic Track set the record for the highest number
of personal fitness units sold in one month through direct advertising at
350,000 units.  The direct advertising marketing channel has clearly
shown that it is effective for home fitness equipment.

Celebrity Endorsement – Flex VATA alt="img" title="phbr_logo" align="right" border="0" height="450"
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Kim Kardashian Partners With Muscle
Flex to Endorse and Promote the Sassy and Sexy Muscle Flex VATA Brasil
Sports and Active Wear Collection -
MuscleFlexVATA.com

Muscle Flex
Inc. ( href="http://otcpicknews.com/emailmarketer/link.php?M=42768&N=602&L=1408&F=H">www.MuscleFlex.com)
(Pinksheets:MFLI) announced today that Kim Kardashian has partnered with
Muscle Flex to endorse its sassy and sexy Muscle Flex VATA Brasil(TM)
Sports and Active Wear Collection ( href="http://otcpicknews.com/emailmarketer/link.php?M=42768&N=602&L=1407&F=H">www.MuscleFlexVATA.com).
Kim Kardashian is synonymous with style, beauty and fashion and is the
perfect individual to showcase the Muscle Flex VATA Brasil Active Wear
Collection. As one of the most watched and written about women today, Kim
Kardashian is very selective in the products that she chooses to endorse
and ensures that their quality and styling are commensurate with her
international persona. Muscle Flex Inc. is excited to work with Kim
Kardashian in propelling the Muscle Flex VATA Brasil Sports and Active Wear
Collection and to continue to expand its quality, styling and brand
awareness.

Muscle Flex
was introduced to Kim Kardashian through its public relations and marketing
partner TLK Fusion ( href="http://otcpicknews.com/emailmarketer/link.php?M=42768&N=602&L=1406&F=H">www.TLKfusion.com).
Muscle Flex CEO Danny Alex provided Kim Kardashian and Kris Jenner with a
selection of pieces from the collection to assess their styling feel and
quality.

Kim
Kardashian replied, “I have been in search for the perfect fitness gear,
and Muscle Flex VATA workout wear is stylish and comfortable, perfect for
my lifestyle!”

Kim
Kardashian continued, “I look forward to working with Danny Alex and Muscle
Flex in branding and showcasing the Muscle Flex VATA Brasil Sports and
Active Wear Collection. The collection has an amazing feel, incredible fit
and that sassy Brazilian flare.”

“Kim’s
participation and endorsement of the Muscle Flex VATA Brasil Collection is
the perfect fit for Muscle Flex and the Muscle Flex VATA Collection,”
commented Danny Alex, CEO and Founder of Muscle Flex. “We have spent a lot
of time and energy selecting and presenting the entire collection and are
inspired that we are able to work with someone of Kim Kardashian’s caliber
and taste.”

Products

The company
has recently wrapped up a series of infomercials that can be viewed on
their youtube channel – href="http://otcpicknews.com/emailmarketer/link.php?M=42768&N=602&L=1418&F=H"
target="_blank">http://www.youtube.com/MuscleFlexTV.

Buddy Tablet Caddy ( href="http://otcpicknews.com/emailmarketer/link.php?M=42768&N=602&L=1419&F=H">http://www.getthebuddy.com/)

Beagle StepFit Pedometer ( href="http://otcpicknews.com/emailmarketer/link.php?M=42768&N=602&L=1420&F=H"
target="_blank">http://www.buythebeagle.com/)

Television and Media

Over the
past few months, Muscle Flex has been developing what it calls a “company
defining media project” with its public relations and marketing partner TLK
Fusion ( href="http://otcpicknews.com/emailmarketer/link.php?M=42768&N=602&L=1406&F=H">www.TLKfusion.com)
as well as other high profile Hollywood entities and individuals. Due to
the size and scope of this project, Muscle Flex is focusing its time and
efforts on the development and completion of this
project that it expects to detail to investors within the next few days.

“We are
developing an incredibly exciting and large scale TV media project at an
accelerated pace.” commented Danny Alex, CEO of Muscle Flex Inc. We have
kept our TV media project very secretive and are close to being in a
position to provide details to investors. I am confident that investors
will be very excited about what Muscle Flex is developing.

Primetime Television Show – With Sterling Worldwide
Entertainment

Muscle Flex
Inc. and Sterling Worldwide Entertainment to Begin Filming Sugar Free, A TV
Health / Variety Show Pilot Hosted by an A-List Celebrity for Major TV
Networks and Studios in North America

Muscle Flex Inc. and
Sterling Worldwide Entertainment, LLC, a subsidiary of Visual Industries,
Inc. (Pink Sheets: VUAL), have completed development on a daily prime
time/daytime television talk show called Sugar Free. According to the
partnership agreement entered into by the two companies in December 2008,
Muscle Flex® and Sterling will each hold a 50/50 ownership of the show
and share equally in its future revenue streams. The companies are now
preparing to film the TV pilot, which, upon completion, will be pitched to
major television networks and national cable stations for future North
American distribution.

In an age
where more than 21million people (7% of the population) have diabetes and
even more suffer from obesity and other illnesses, Sugar Free delivers
real-life, practical solutions to anyone seeking to develop and maintain a
healthy lifestyle. Hosted by a top-rated TV celebrity with a loyal fan
base, Sugar Free takes a fun, in your face approach to demonstrating sugar
free recipes, exercises, and how to maintain a sugar free life at work
events, lunches, and dinners. In addition, celebrity guest appearances will
add variety and depth to keep programming fresh on a daily basis.

With the
huge success of such TV shows as the ‘Biggest Loser’ and ‘Celebrity Fit
Club,’ diet and exercise shows have been spun into television gold, said
Danny Alex, CEO of Muscle Flex Inc. Sugar Free has it allthe information,
ideas and personalized motivation to help viewers get healthy and stay that
way. The show is truly differentits a cooking lesson, self-help talk show
and reality TV – all in one.

Kira
Baskerville, CEO of Sterling Worldwide Entertainment, said, ‘Danny Alex, a
fitness guru both personally and professionally, brings tremendous energy
to the creative development and production process. We look forward to
benefiting from his real life knowledge of health and wellness and
association with innovations like the home fitness machine, Muscle Flex(R).
Danny Alex will be a great addition as a segment host on Sugar Free to
discuss health and emotional wellness.

“We are
thrilled to collaborate with Sterling on this project. They have
successfully launched health and wellness TV shows all over the world,
including the U.K., Europe and the U.S. We are eagerly anticipating the
completion of the pilot and having the opportunity to pitch the show. We
think it represents highly marketable television,” added Danny
Alex.

Muscle Flex Signs with Hollywood Heavy Weight Marketing Firm
TLK Fusion Entertainment

With their
powerful media and entertainment relationships, TLK Fusion will position
Muscle Flex side by side with Hollywood’s elite power companies and
individuals. TLK Fusion is one of Hollywoods most influential public
relations firms and presides over intimate relationships with some of North
Americas most prominent media, television and online entities.

Direct Advertising Industry

The direct
advertising industry which utilizes the entertainment and media markets for
advertising and infomercials, has shown significant resiliency in the
current weak economic environment. According to a recent article (April
22, 2009), CNBC reports that the $150 billion infomercial industry has been
booming throughout the recession, href="http://otcpicknews.com/emailmarketer/link.php?M=42768&N=602&L=510&F=H">http://www.msnbc.msn.com/id/30308356/.

Once an
infomercial is produced, a media test is conducted to determine its
effectiveness. Health care and fitness products are typically aired on
lifestyle, health and sport related cable channels, or during popular
sporting events on network TV. The media test is designed to focus on the
appropriate demographics and may, for example, include a large city on a
weekend afternoon sports channel and a medium city on a week night
lifestyle channel. Since each geographic and media channel market is
tracked with a different toll-free number, accurate media response data is
generated. After the media test is complete, the Company then creates an
airtime strategy to address the most appropriate markets.

Infomercials and advertorials are effective due to the
ubiquitous nature of cable and TV viewers. In a weak economic environment,
TV and cable offer inexpensive entertainment options, and as a result
viewership is strong. According to the Company, industry analysts project
continued growth in the TV, film and media markets. As a result,
television is still seen as a preferred media for advertisers.