LOS ANGELES–(BUSINESS WIRE)–Muscle Flex Inc. ( href="http://www.sgurunews.com/emailmarketer/link.php?M=16735&N=649&L=1209&F=H">www.MuscleFlex.com)
(Pink Sheets: href="http://www.sgurunews.com/emailmarketer/link.php?M=16735&N=649&L=1214&F=H">MFLI
- href="http://www.sgurunews.com/emailmarketer/link.php?M=16735&N=649&L=1215&F=H">News)
announced that it is in full scale development of a brand new
reality show that is tentatively entitled, “In Search of Miss
Muscle Flex” ( href="http://www.sgurunews.com/emailmarketer/link.php?M=16735&N=649&L=1203&F=H">www.MissMuscleFlex.com).
“In Search of Miss Muscle Flex” has been described as
“Victoria’s Secret meets The Apprentice” and is
being developed in conjunction with its two partners, TLK Fusion
( href="http://www.sgurunews.com/emailmarketer/link.php?M=16735&N=649&L=1204&F=H">www.TLKFusion.com)
and Wesley Morris Entertainment ( href="http://www.sgurunews.com/emailmarketer/link.php?M=16735&N=649&L=1213&F=H">www.WesleyMorris.com).
The pilot is expected to be filmed in February of this year in
sunny Los Angeles, California. Additional details regarding the
show is to follow.

The “In Search of Miss Muscle Flex” reality show will be
looking for the new face, body and image for Muscle Flex for that
season. What will the winning contestant receive? The whole
Hollywood experience! A contract representing Muscle Flex in
advertising, red carpets and other public appearances, photo
shoots, special promotions, corporate events as well as giving
their smarts in the boardroom.

The 10-episode series will incorporate all of the drama, humor and the
unexpected that comes when women compete. How does a beautiful woman
get prepared for the opportunity of a lifetime? What decisions go
into make-up, hair, wardrobe, and attitude to standout from the
rest. What interaction takes place when they’re living with
the competition? Who will align, and will it be for or
against?

This is a 24/7 competition never out of the eye of the camera. Special
features in the show will include fashion couture on-a-budget, a
swim suit contest, perseverance, endurance, fitness, sales and
business acumen, public appearances, and getting real in the
‘must see and hear’ Truth Booth. Each week one
contestant will be eliminated until only one winner stands in the
spotlight.

Also as part of the show, the audience will also get to follow Danny
Alex’s day-to-day business operations, the building of his brand
and the interaction between his Muscle Flex staff and the
contestants in beautiful Beverly Hills, California, 90210.

And that’s just season one! Which contestant will demonstrate the best
staying power? Stay tuned!

The Show

With its headquarters in beautiful Beverly Hills, California, Muscle
Flex and its CEO, Danny Alex, are looking for one girl to represent
the company as its “face” in advertising, promotions as
well as its business. She is a girl who is not only beautiful but
also has a lot more than just looks. Miss Muscle Flex is a girl who
embodies all of those things that completes what anyone would
consider, a complete women but at the end of each week, one girl
has to be let go!!

The Miss Muscle Flex reality show is about all of 10 beautiful and
ambitious girls trying to convince Muscle Flex CEO, Danny Alex, that
they are the perfect female personality to represent the company for
the season. On top of that, Danny is trying to run the company,
Muscle Flex Inc.

It’s not a beauty pageant and it’s not a fitness contest
… Miss Muscle Flex represents the complete woman and sometimes,
the prettiest face isn’t the one!!

Doing Business in Beautiful Beverly Hills, California

That’s where Muscle Flex Inc. is headquartered and where the search for
Miss Muscle Flex happens. The search for Miss Muscle Flex takes
Danny Alex and his company into the very heart of living and doing
business in Beverly Hills, a city known as “The Home of the Stars”.
Looking for the “complete” girl to represent Muscle Flex takes
Danny and the candidates through the culture and excitement of one
of the most prestigious cities in the world … you never know who
is going to show up!!

The contestants in the Search for Miss Muscle Reality Show will get a
first hand feel for what it’s like living in the decadent
streets of Beverly Hills. With all the girls residing in one
communal home, the sights and sounds of the city will come front
and center. Living in paradise isn’t going to relieve the stress,
drama and pressure of a bunch of competitive girls living together
in one place. The Drama will grow as the pressure escalates among
the remaining girls as they are forced to live together and fight
for the title of “Miss Muscle Flex.” At the end of each week, one
girl has to go!!

“In Search of Miss Muscle Flex” is co-executive produced by
Bill Garnet and Jacque Lueth (both with Wesley Morris
Entertainment, Inc., responsible for such shows as “Battle of
the Network Stars,” “The Superstars”). Also
joining the team as co-executive producers are Danny Alex together
with his marketing partners, Ken Collis and Tracy Keyser of TLK
Fusion.

Miss Muscle Flex is a Trademark of Muscle Flex Inc.

About Muscle Flex Inc. ( href="http://www.sgurunews.com/emailmarketer/link.php?M=16735&N=649&L=1206&F=H">www.MuscleFlex.com)

Muscle Flex is a leading edge fitness, health and lifestyle company
that develops exciting brands and new products to market using
direct response TV advertising and commercials as well as cutting
edge brand and image marketing through the creation of television
media content for network and cable television distribution.

href="http://www.sgurunews.com/emailmarketer/link.php?M=16735&N=649&L=1210&F=H">www.MissMuscleFlex.com /> href="http://www.sgurunews.com/emailmarketer/link.php?M=16735&N=649&L=1207&F=H">www.MuscleFlex.com /> href="http://www.sgurunews.com/emailmarketer/link.php?M=16735&N=649&L=1205&F=H">www.MuscleFlexVATA.com /> href="http://www.sgurunews.com/emailmarketer/link.php?M=16735&N=649&L=1200&F=H">www.BuyTheBeagle.com /> href="http://www.sgurunews.com/emailmarketer/link.php?M=16735&N=649&L=1212&F=H">www.GetTheBUDDY.com /> href="http://www.sgurunews.com/emailmarketer/link.php?M=16735&N=649&L=1208&F=H">www.DannyAlex.com /> href="http://www.sgurunews.com/emailmarketer/link.php?M=16735&N=649&L=1201&F=H">www.MySpace.com/TheMuscleFlex /> href="http://www.sgurunews.com/emailmarketer/link.php?M=16735&N=649&L=1202&F=H">www.Twitter.com/MuscleFlex /> href="http://www.sgurunews.com/emailmarketer/link.php?M=16735&N=649&L=1211&F=H">www.youtube.com/MuscleFlexTV

This press release contains forward-looking information within the
meaning of Section 27A of the Securities Act of 1933 and Section 21E
of the Securities Exchange Act of 1934 and is subject to the Safe
Harbor created by those sections. This material contains statements
about expected future events and/or financial results that are
forward-looking in nature and subject to risks and uncertainties.
Such forward-looking statements by definition involve risks,
uncertainties and other factors, which may cause the actual
results, performance or achievements of Muscle Flex Inc. to be
materially different from the statements made herein. “Muscle
Flex” is a Registered Trademark of Muscle Flex Inc.