LOS ANGELES, CA–(Marketwire – 01/27/10) – Muscle Flex Inc. ( href="http://www.sgurunews.com/emailmarketer/link.php?M=16735&N=647&L=1190&F=H">www.MuscleFlex.com)
(Pinksheets: href="http://www.sgurunews.com/emailmarketer/link.php?M=16735&N=647&L=1193&F=H">MFLI
- href="http://www.sgurunews.com/emailmarketer/link.php?M=16735&N=647&L=1194&F=H">News)
announced today that it will make a major media announcement on Tuesday,
February 2, 2010 with regards to its company defining television project.
Muscle Flex Inc. has been developing this media project for several months
and has worked with its marketing partner TLK Fusion ( href="http://www.sgurunews.com/emailmarketer/link.php?M=16735&N=647&L=1189&F=H">www.TLKFusion.com)
to bring the project to an advanced stage of development with some of
Hollywood’s most influential players.

In November 2009, Muscle Flex signed with Hollywood heavyweight public
relations and marketing firm TLK Fusion ( href="http://www.sgurunews.com/emailmarketer/link.php?M=16735&N=647&L=1192&F=H">www.TLKFusion.com).
With TLK Fusion’s influential relationships within the entertainment
industry, the Muscle Flex media project was introduced to some of
Hollywood’s elite. During the past two months, both Muscle Flex and TLK
Fusion have developed the project to an advanced stage in concert with a
number of Hollywood’s most influential and powerful entities.

“I describe this Muscle Flex project as a ‘company defining media
project’ given the size and scope of the project and the individuals
involved,” commented Danny Alex, CEO of Muscle Flex Inc. “On February 2,
we will be in a position to provide investors with details of the project
as well as additional information with regards to our partners who are
helping bring this project to reality. At this point, everyone who has
been introduced to the project has been very eager to be involved which
has validated all of the work that has been put into it thus far as well
as its viability.”

About Muscle Flex Inc. ( href="http://www.sgurunews.com/emailmarketer/link.php?M=16735&N=647&L=1191&F=H">www.MuscleFlex.com)

Muscle Flex is a leading edge fitness, health and lifestyle company
that develops exciting brands and new products to market using direct
response TV advertising and commercials as well as cutting edge brand and
image marketing through the creation of television media content for
network and cable television distribution.

This press release contains forward-looking information within the
meaning of Section 27A of the Securities Act of 1933 and Section 21E of
the Securities Exchange Act of 1934 and is subject to the Safe Harbor
created by those sections. This material contains statements about
expected future events and/or financial results that are forward-looking
in nature and subject to risks and uncertainties. Such forward-looking
statements by definition involve risks, uncertainties and other factors,
which may cause the actual results, performance or achievements of Muscle
Flex Inc. to be materially different from the statements made herein.
“Muscle Flex” is a Registered Trademark of Muscle Flex Inc.