January 30, 2010

Truesport Alliances LTD
Stock Symbol :: SEWE

Truesport Alliances, Ltd. is the premierelogistic marketer’s of branded concepts and equipment, partnering with the mixed martial arts (MMA) industry leaders. Embedded with the explosive growth MMA sport, the company has cultivated synergistic relationships with top industry brands as TapouT, UFC, Strikeforce and Gold’s Gym. Truesport Alliances, Ltd. is the premier provider for equipment, manufacturing, event planning and graphic design services for some of the most elite in the MMA industry.

Truesport Alliances LTD

(DBA) 7Base Consulting, LLC

4040 W. Hacienda Ave., Suite 120

Las Vegas, NV 89118

Phone: 866- 797-0398
Fax:
http://www.7baseconsulting.com

· Town Sports International Holdings, Inc. (TSI Holdings) is an operator of fitness clubs in the northeast and Mid-Atlantic regions of the United States. As of December 31, 2008, the Company, through its subsidiaries, operated 166 fitness clubs under its four brand names: New York Sports Clubs, Boston Sports Clubs, Philadelphia Sports Clubs and Washington Sports Clubs. NASDAQ:CLUB Recent Price: $2.23

· Life Time Fitness, Inc. operates multi-use sports and athletic, professional fitness, family recreation and resort and spa centers under the LIFE TIME FITNESS brand. Most Life Time Fitness centers offer access around-the-clock, seven days a week to a selection of premium amenities and services, including more than 400 pieces of cardiovascular and resistance equipment and free-weights. NYSE: LTM Recent Price: $24.63

Trusports Alliances Announces TapouT Club Opening

Trusports Alliances Consulting, recently announced the October 5, grand opening of the second TapouT MMA Club in the Gold’s Gym at 9310 S. Eastern Ave. in Henderson, NV. In an agreement with Gold’s Gym, Trusports Alliances will continue to open more of the 2,500-square-foot TapouT MMA clubs at other locations. The TapouT MMA Clubs offer individual members training programs in mixed martial arts, cardio kickboxing, boxing, Brazilian jiu-jitsu, wrestling and muay thai. The first TapouT MMA Club has been in operation since June in the Gold’s Gym located at 7501 W. Lake Mead Blvd. in Summerlin.

411′s 2009 MMA Fighter of the Year

2009 was another year in which mixed martial arts was taken to new heights, largely due to the great efforts of the fighters themselves. The 411 MMA staff has honored these fighters by voting on the best performances every month. After 12 action packed months, the year is over and 411 has ranked the top ten fighters of 2009! Every month the 411 MMA staff ranked their personal top five Fighters of the Month. The results were tabulated and put into an overall ranking for the month.. These points were put towards the fighter’s Fighter of the Year total The 2009 Fighter of the Year was Lyoto Machida.

Trusports Alliances through its consulting division, Seven Base Consulting, LLC. (Dba “7base”) a Nevada LLC, is a diversified company engaged in the business of designing, manufacturing, selling, distributing, and licensing others the right to resell high quality, branded apparel, sporting goods, fitness equipment, merchandise, training centers and events under their own brand image. In addition, Trusports Alliances generates additional revenues through the sale of consulting, media, and entertainment services related to the mixed martial arts industry.

Trusports Alliances is focused on establishing and positioning its private labeled products and services primarily within the skyrocketing growth sport of Mixed Martial Arts (“MMA”). Operations started in November of 2008. MMA is one of the fastest growing sports in the United States. The lightning fast pace, use of multiple martial arts, and new breed of modern day athletes have audiences riveted at this new phenomenon. We believe that the connection with mixed martial arts greatly influences the buying choices made by our target consumers as these events are broadcast to a global audience by television, the internet, movies and magazines. People are attracted to the venues in which these events are performed and the values they represent, including individual expression, adventure and creativity.

Trusports Alliances STRATEGY

Trusports Alliances is building an unprecedented portfolio of products and services to an audience of consumers who thrive on the energy of mixed martial arts. As the equipment and cage supplier to MMA’s elite, we are first establishing our authenticity as a functional and respected equipment supplier to the MMA community. Company website is currently in the design phase. From there we continue to seek ways to expand our scope of consulting services within the MMA professional ranks by offering opportunities that have eluded most brands in the MMA industry. By tightly coupling our company to the fastest growing mainstream sport in the U.S., we are positioning Trusports Alliances to be a mainline supplier of goods and services to MMA fans and enthusiasts.

Large and Growing Market

§ Mixed Martial Arts (MMA) is the fastest growing mainstream sport in U.S. Based on Pay-Per-View numbers and online interest, mixed martial arts has surpassed both World Wrestling (WWE) and Boxing.

§ Key MMA fan demographic is the highly coveted 18 to 34 year old male bracket.

Resource Efficient Business Model

§ Limited investment required for inventory and fixed assets as partners assume back-end fulfillment.

§ Limited investment required for A/R as consulting, equipment, training centers, and event service customers make significant deposits in advance of Trusports Alliance’s fulfillment.

Private Label Manufacturing

o Private Label of Century equipment, to be sold through “centurymartialarts.com” – Status: Development phase

§ MMA-themed training centers Licensing – Currently in operation

o Master Licensing Agreement for TapouT Training Center(s): Status: Active

§ The following locations are currently active:

· Las Vegas, Nevada

· Antelope Valley, California

· Gatineau, Quebec, Canada

· Boston, Massachusetts

o Strategic partnership with Gold’s Gym for TapouT MMA Club(s): Status: Active.

§ The following locations are active:

· Las Vegas (Summerlin), Nevada

· Las Vegas (Green Valley), Nevada

· San Diego (Point Loma), California

o Master Licensing Agreement for Strikeforce Zones(s): Status: Development phase.

o Master Licensing Agreement for Clinch Gear Training Center(s): Status: Development phase.

§ Training Center related consulting services, Design and Build-out – Currently in Operations

§ MMA event consulting and fulfillment – Currently in Operation

o New & Existing MMA events

§ UFC/Budlight Hotel Super Bowl Week – Current, Active

§ Affliction – Current, Active

§ Strikeforce – Current, Active

§ Maximum Fighting Championship(Canada) – Current, Active

§ King of the Cage – Current, Active

§ True Sport MMA – Current, Active

§ WCA – Current, Active

§ misc. – available upon request

§ MMA Media event co-op sponsorship and DVD fight distribution – Not in Operation

o Activate/Broker a Sponsorship program for small to mid-tier MMA fight organizations

o Activate/Broker a fight series of DVD’s from small to mid-tier MMA fight organizations

o Activate/Broker a music program for mid-tier MMA fight organizations

§ MMA Management services – Not in Operation

§ Sponsorship Co-op – Not in Operation

7Base PERSONNEL

Ence, Scott

With over 21 years of experience in the health and fitness industry, Scott laid the ground work for many of the industries cutting the edge business models. Getting started as the sales manager for Mega Pro Sports Nutrition Company, Scott gained the experience necessary to open operate four (4) Max Muscle Sports Nutrition Stores. After successfully building all four (4) of his stores to be in the top ten of the existing 110 locations, Scott sold them back to Max Muscle in 2002. During this time Scott also owned and operated Nutrition Distribution Company serving Nevada and Arizona for 5 years as well as an Anti-aging clinic for 4 years.

For the most recent years, Scott has owned and operated “Fight Club Las Vegas” which has now been converted to the “TapouT Research & Development Training Center”.

Stuchlik, Brent

A former U.S. Army Ranger, Brent brings in an impeccable work ethic and a true understanding of developing and adapting operating systems to changing environments. For the last ten years he has been enveloped in all aspects of the mixed martial arts community. Starting with an undefeated record in both professional muay thai and mixed martial arts competition to developing training programs for world champion athletes, Brent understands the functionality behind the systems needed to create an unparalleled operational plan.

Brent graduated from the training side of mixed martial arts and fitness to the management of some of the most profitable gyms in the country approximately six years ago. His operational experience began with managing City Boxing in San Diego and progresses to developing Southern California’s first fully functional MMA gym for the Boxing Club in San Diego as well. In 2006, Brent joined the Throwdown Industries, Inc. team to consult on development mixed martial arts facilities. Since that time, Brent has overseen the development of some of the country’s top training centers. A few examples are: Xtreme Couture Las Vegas, Vancouver, West Palm Beach and New York (Randy Couture); The Lab (Royce Gracie); Alliance Training Center; Throwdown Elite Orem and San Diego.

Quipotla, Kekoa

A global image maker and marketer with 10 years experience in the worlds of sports, travel, hospitality, lifestyle, and entertainment. Kekoa has created and executed marketing plans, licensing programs, advertising campaigns, special events, and public relations for major companies, world class athletes, music artists, celebrities and hotels. Kekoa has worked with a wide variety of clientele ranging from UFC bad boy, Kendall “Da Spyder” Grove”, feisty Porn Star Jenna Jameson (Club Jenna Nightclubs) and philanthropist Nassiri. Kekoa’s latest venture prior to entering the MMA world included radio promotions for multiple platinum recording artist like Lil Jon, Snoop Dogg, Kanye West, Baby Bash, Ying Yang Twins and R. Kelly.

Schroeder, Larry

Lawrence S. Schroeder currently serves as President of HBA Management, LLC which is a Las Vegas based consulting firm which assists in marketing and development of emerging businesses. Since 1992, Mr. Schroeder has served as a private consultant to the hospitality, and gaming industries, as well as other sectors. Mr. Schroeder’s clients have included the NFL, NASCAR, MLB, NHL and their officially licensed consumer products. Mr. Schroeder is a Director of Responsive Marketing & Communications, an official marketing agency of record for the 1996 Olympic Games. In the late 1980s Mr. Schroeder owned and operated sixteen Marie Callender’s and Sizzler restaurants in five states.

Mr. Schroeder was introduced to the gaming industry in the early 1980s when he became a Director of Food and Beverage for Hughes Properties Inc.’s Summa Corp. He was responsible for all food outlets and bars in the Northern Nevada system. While at Summa, one of Schroeder’s greatest accomplishments was reducing employee turnover from 300% annually to less than 78% in one year. Mr. Schroeder received a bachelors of science in business administration from Huron College .

McDaniel, Noel

Noël McDaniel began her public relations and marketing career serving as the Director of Public Relations for a national franchise with over 120-locations. From there, Noël acting as the Director of Marketing for a $9-million dollar non-profit museum, planning all aspects of media purchasing, event planning and fundraising. Most recently, Noël was an integral team member in the opening and development of Symon, Inc. – Gaming, an exclusive digital signage business and has worked with such gaming clients as MGM Mirage, Harrah’s Corporation, Las Vegas Hilton, M Resort and over 20-other casinos. Noël graduated with a Bachelors of Science degree in Communications from Southern Utah University in 2001 with a double emphasis in Public Relations and Advertising.

Johnson, James

At age 20, James began his construction/fabrication career welding food manufacturing equipment for Oceanspray and Breyers-Good Humor. Two years later, James started up Floor-Topia, a sub-contracting business specializing in concrete products and services. During the company’s operational history, James was recognized by Pulte Homes (one of the nation’s leading home builders) as Craftsman of the Month and Contractor of the Month. Along with Floor-Topia, James simultaneously ran three other businesses, Floor-FX which was dedicated to product development, testing, patenting, licensing, marketing and sales (some of these products of which are still in use today); a General Contracting company specializing in niche construction (which was sold for 800% after one year); and an important company specializing in construction related products.

Hagan, Ari

Prior to entering the mixed martial arts industry, Ari earned a Masters degree in Occupational Therapy from Colorado State University. Ari practiced as an Occupational Therapist, and trained in the medical program at the University of California, San Diego. In 2006, Ari transitioned into a career in mixed martial arts and joined Throwdown Industries as their Director of Events. Since that time, premiere MMA organizations including Strikeforce, Affliction, and EliteXC have relied on Ari’s wealth of event experience. He has flawlessly executed over 200 MMA events for virtually every recognized mixed martial arts promotion. Furthermore, Ari has built a professional working relationship with the California State Athletic Commission and the Nevada State Athletic Commission among a multitude of others. To his credit, Ari was recognized by HD Net’s “Inside MMA”. His expertise in cage engineering was featured during their segment titled “Cage Creation”.

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• SEWE Launches TapouT Worldwide MMA Equipment LineTruesport Alliances, Ltd. Launches TapouT Worldwide MMA Equipment Line
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• SEWE – Mark
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  January 19, 2010

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