HOUSTON, Jan. 28, 2010 (GLOBE NEWSWIRE) — So Act® Network,
Inc., (OTCBB: href="http://www.sgurunews.com/emailmarketer/link.php?M=16735&N=643&L=1182&F=H">SOAN
- href="http://www.sgurunews.com/emailmarketer/link.php?M=16735&N=643&L=1183&F=H">News)
which is endorsed by William Shatner as “a ray of hope amidst all
the gloom,” and by Ed Asner as “the best place to make a
difference,” introduced today its “Conscious Customers –
Sustainable Business” program which was developed to bring together
a host of personal and financial benefits for socially conscious
companies, their products and consumers who are also So Act members.

“As a way to provide significant value to our membership of
socially conscious thought leaders and change agents, we have recognized
and begun Groups in our network that will seek to identify and secure more
valuable customer offerings while supporting those Companies whose
products and brands reflect a positive commitment to lifestyles that
better our planet,” said Greg Halpern – So Act’s
President. “Our members never have to see ads or spam, but they are
usually quite happy to learn all about products and opportunities that
interest them. Our platform is entirely relationship based so everything
our members follow is something they’ve opted into which is why this
program is a win-win-win scenario.”

The first group of Companies and products recognized by So Act in the
“Conscious Customers – Sustainable Business” program
are – Barbara’s (foods), So Delicious (foods), Whole Foods
(grocery), Silk (drinks), Newmans (foods), Veg Life (supplements),
Smashbox (cosmetics), Urban Decay (cosmetics), Nature’s Gate (beauty
care), Victoria’s Secret “Pink” (beauty care), 100% Pure
(beauty care), Seventh Generation (household cleaners), Method (household
cleaners), Gaiam (clothes and household items), Niagara Conservation
(water and energy products), Pure Kitchen (renewable cabinetry), Ice Stone
(recycled countertops), Vetrazzo (recycled countertops), Coverings ETC.
(sustainable surfaces), Faber (kitchen ventilation), Miele (appliances),
Moen (appliances), GE Monogram (appliances), Bosch (appliances). So Act
members who have specific interests in any of these products will be asked
to join their respective Group to learn more about what benefits and deals
these companies offer. As the Groups grow, the Company will seek to
leverage that interest by requesting additional product discounts and
special offers to reward customer loyalty, add commission revenue to the
Company and provide a percentage of sales as donations to each consumers
preferred charity. Consumers who are not currently So Act members may
participate by simply joining at SoAct.net and then joining the related
Group. Membership is free. As new products and brands are added to this
program, the Company will release additional news identifying them in
detail.

The beneficial elements of the program in the current roll out phase
include:

• Developing a substantial following of each conscious company in its
  related So Act Group
• Developing a substantial following of each conscious product in its
  related So Act Group
• Identifying to So Act members – discounts, offers and benefits
  available for each product
• Identifying the Green practices of each conscious company in its
  related So Act Group

The beneficial elements of the program in the secondary phase during
the next 90 days include:

• Leveraging each Group’s support by working to secure further
  benefits to So Act members for their patronage
• Leveraging continued patronage of our members by creating new profit
  sharing opportunities for So Act
• Negotiating for So Act a percent of repeat sales as an on-going
  reward for increasing customer loyalty
• Negotiating a percentage of repeat business as a donation to the
  customers preferred charity

(In essence, the program message is “Get the best deals from your
favorite products while making the world better”)

About So Act® Network, Inc.

Endorsed by William Shatner as “a ray of hope amidst all the
gloom,” and by Ed Asner as “the best place to make a
difference,” So Act is also recognized by many other progressive,
socially conscious celebrities and experts young and old as the place to
pursue and create social change to improve our world. href="http://www.sgurunews.com/emailmarketer/link.php?M=16735&N=643&L=1180&F=H"
target="_top">http://www.soact.net/celebrities_experts.html Social
Media author Jon Hansen calls So Act “The 60 minutes of Social Networks,
where you engage, mobilize and empower people into action.” Whatever the
mission, cause, product, service, program, cure, or solution, So Act can
help you expand your sphere of influence and crystallize forward thinking
into positive action on a larger scale, while harmoniously merging
economic and socially conscious goals.  

So Act’s innovative technologies provide a global social network where
its members are able to build Communities of Purpose, and accomplish and
promote all of their important goals without being subjected to spam or
ads, and without having personal information used by marketers. So
Act’s cutting edge communication platform improves on the social
networking theme by providing businesses and individuals with project
building tools, alerting, and secured network file sharing and previewing,
all in a personalized, private, format that crosses global boundaries
to connect like-minded individuals, while allowing an unlimited number of
members to simultaneously participate in small, or large, online meetings.
So Act includes a “top 10” filtered results ad-free web search
engine, and its press club allows members to share their important news
with their followers and the media. While membership is free, several
features to increase network size and capability for those with greater
needs will be available for $1, $2 and $5 monthly fees as member use
expands. So Act provides partnership and profit-sharing opportunities for
individuals and companies seeking to gain a meaningful foothold in the
Social Networking space and increase business and customers. Join free and
get more information at href="http://www.sgurunews.com/emailmarketer/link.php?M=16735&N=643&L=1179&F=H"
target="_top">www.SoAct.Net.

The So Act Network, Inc. logo is available at href="http://www.sgurunews.com/emailmarketer/link.php?M=16735&N=643&L=1178&F=H"
target="_top">http://www.globenewswire.com/newsroom/prs/?pkgid=6954

FORWARD-LOOKING STATEMENTS

This press release contains forward-looking statements that involve
risks and uncertainties. These statements may include statements regarding
stock-based compensation charges and our plans to invest in our core
business and make significant capital expenditures. Actual results may
differ materially from the results predicted and reported results should
not be considered as an indication of future performance. The potential
risks and uncertainties that could cause actual results to differ from the
results predicted include, among others, unforeseen changes in our hiring
patterns and our need to expend capital to accommodate the growth of the
business, as well as those risks and uncertainties included under the
captions “Risk Factors” and “Management’s Discussion and Analysis of
Financial Condition and Results of Operations,” in our Annual Report on
Form 10-K for the year ended December 31, 2008, which is on file with the
SEC and is available on our investor relations website at SoAct.Net and on
the SEC website at href="http://www.sgurunews.com/emailmarketer/link.php?M=16735&N=643&L=1181&F=H"
target="_blank">www.sec.gov. Additional information is also set forth
in our Quarterly Report on Form 10-Q for the quarter ended September 30,
2009, which is also on file with the SEC. All information provided in this
release is as of January 27, 2010 and So Act Network undertakes no duty to
update this information. So Act is a registered trademark of So Act
Network, Inc.

All other company and product names may be trademarks of the respective
companies with which they are associated.