Lingo Media is a lead international online and print-based education products and services corporation engaged with key government and industry organizations across the globe promoting English Language Learning at all levels.

What Lingo Media does? LM provides print and leading edge technology based English language learning opportunities for students from classroom to boardroom.  LM’s core business controls: publishing through the development and sale of print and audio based materials; interactive learning and free consumer services vis a vis their advertising-supported media business model; and also training and assessment fee-based consultations, providing premium content development services.

What is Lingo Media’s added value? LM has a long term relationship with the only leader in education with a history of success established in 80 schools in 30 cities across China.  Lingo Media has entry into one of the fastest growing language service opportunities in the World and will help more than 100 million people across China learn to speak English through its vast chain of language schools and education centers. 

That’s not all…

LM is also expanding into corporate and adult markets in China.

PARLO & LION KING JOINT VENTURE SIGN CHINA SOUTHERN AIRLINES AS FIRST CORPORATE TRAINING CLIENT

Toronto, Canada, December 3, 2009 – Lingo Media Corporation (TSX-V: LM; OTC BB: LMDCF) ("Lingo Media"), a leader in online and print-based English language learning solutions announces that its wholly-owned subsidiary, Parlo Corporation ("Parlo"), a training and assessment platform and its joint venture partner, Lion King Education (International) Group ("LKE"), have signed China Southern Airlines ("China Southern") as the first corporate training client for its English language training platform.

 Parlo has worked successfully with its new partner, LKE, who secured this first corporate training client. The service will be used to train more than 5,000 cabin attendants and over 1,200 ground service staff in job-specific spoken English.

The Parlo solution will repurpose China Southern’s training manuals to create nearly 150 lessons which teach cabin crews to deliver English language announcements and to handle conversations with passengers and international support staff. The solution integrates Parlo’s proprietary speech-recognition system to train and test pronunciation. Animated avatars take the place of live instructors for a fully-scalable solution.

China Southern is the largest international airline operating in China, and the world’s fifth largest airline by passengers carried. The airline is aggressively expanding its international routes to establish itself as the airline of choice for international business people and tourists coming to China.

China Southern Airlines Party Secretary Zhang Zi Fang said: "The 2010 Asian Games will attract a large number of foreign visitors to Guangzhou, which is the global headquarters for China Southern. It is our goal that all China Southern cabin crew and ground customer service personnel can speak and communicate fluently in English. This will help us to strengthen our overall services to our customers and position China Southern as the first choice for international travel to and from China. English language fluency allows us to build a truly international airline."
 
Gali Bar-Ziv, Chief Operating Officer of Lingo Media said, "China Southern was eager to find a training provider which could address its specific needs. The airline required that its existing training materials be adapted for online use in the program as added value to its live training. The program needed to focus on spoken English to help staff quickly upgrade the accuracy of their pronunciation and fluency of speech."
 
About China Southern Airlines (NYSE: ZNH)