LOS ANGELES, CA–(Marketwire – 11/20/09) – Muscle Flex Inc.
(Pinksheets: href="http://www.sgurunews.com/emailmarketer/link.php?M=16735&N=468&L=844&F=H">MFLI
- href="http://www.sgurunews.com/emailmarketer/link.php?M=16735&N=468&L=845&F=H">News)
announced today to tune into href="http://www.sgurunews.com/emailmarketer/link.php?M=16735&N=468&L=843&F=H">www.MuscleFlexInc.com
for the American Music Awards Online Pre-Show Sunday, November 22, 2009
from 3:00 – 5:00 PM broadcast live from the Red Carpet at the Nokia
Theatre with Muscle Flex CEO Danny Alex as the Official Fitness and
Lifestyle Expert Commentator. Muscle Flex CEO Danny Alex will participate
live on the American Music Awards online pre-show with Muscle Flex brands
being referenced during his segments which will focus on fitness and
lifestyle.

The AMAs will broadcast live from the Nokia Theatre LA LIVE on Sunday,
November 22 (8-11 p.m. EASTERN and PACIFIC) on ABC. dcp (dick clark
productions — href="http://www.sgurunews.com/emailmarketer/link.php?M=16735&N=468&L=842&F=H">www.dickclarkproductions.com)
associates Premiere Entertainment will provide production services on the
multi-camera red carpet event and USTREAM will power the live stream to a
series of dcp developed video widgets. This exclusive pre-show webcast,
presented by Coca-Cola, will begin on Sunday, November 22, 2009 at 3:00 PM
(PT) / 6:00 PM (ET) and can be viewed on ABC.com, USTREAM.tv/ASNLive, the
official AMA fan page on Facebook and partner sites mycokerewards.com and
mycoke.com as well as MuscleFlexInc.com and other sites around the
globe.

Rachel Wagner, VP of Corporate Alliances at Dick Clark Productions,
commented, “Danny Alex and Muscle Flex are going to be an exciting
inclusion into the AMA Online pre-show event. We are planning one of the
largest and most viewed online media events to date with this year’s AMA’s
and are excited that Danny Alex and Muscle Flex are bringing their
authentic and original fitness and lifestyle ideology and brands to the AMA
Pre-Show.”

“It is anticipated that the American Music Awards Online Pre-Show will
be viewed by in excess of 10 million+ unique visitors during the live and
VOD broadcast. Muscle Flex has the opportunity to present its brand to
millions of people on a nation-wide basis and to be directly associated
with, not only one of the biggest awards shows globally, but to also have
the pleasure of working with a media titan and pioneer like dick clark
productions,” commented Danny Alex, CEO and Founder of Muscle Flex. “The
people at dick clark productions have been amazing and it’s an amazing
opportunity that I hope will lend itself to more down the road. Ken and
Tracy at TLK Fusion have proved very quickly that they have the media
contacts and high profile relationships to get Muscle Flex into highly
prestigious and coveted promotional events.”

About Muscle Flex Inc. ( href="http://www.sgurunews.com/emailmarketer/link.php?M=16735&N=468&L=841&F=H">www.MuscleFlexInc.com)

Muscle Flex Inc. is a leading edge fitness, health and lifestyle
company that develops exciting brands and new products to market using
direct response TV advertising and commercials as well as cutting edge
brand and image marketing through the creation of television media content
for network and cable television distribution.

This press release contains forward-looking information within the
meaning of Section 27A of the Securities Act of 1933 and Section 21E of
the Securities Exchange Act of 1934 and is subject to the Safe Harbor
created by those sections. This material contains statements about
expected future events and/or financial results that are forward-looking
in nature and subject to risks and uncertainties. Such forward-looking
statements by definition involve risks, uncertainties and other factors,
which may cause the actual results, performance or achievements of Muscle
Flex Inc. to be materially different from the statements made herein.
“Muscle Flex” is a Registered Trademark of Muscle Flex Inc. “The BUDDY
Tablet Caddy” and “The Beagle StepFit” are Trademarks of Muscle Flex
Inc.