HotOtc.com – BAYW the next Snapple?
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BAYW could bring the New Leaf Tea brand into homes all across America!
5 out of 6 North Americans drink tea so obviously there’s a market.
I think making the New Leaf brand a national franchise and household name is very possible given the fact that BAYW CEO Eric Skae wanted the beverages to be affordable right from the start.
A lot of beverages that are healthy for you are so expensive that only the wealthy get to be healthy.
BAYW CEO Eric Skae set an affordable price for New Leaf in the hope that hardworking people like himself would be inclined to drink it.
He didn’t want New Leaf to sit on the shelves like many of the other over-priced beverages because he felt that providing everyone with a healthy choice was priceless.
Eric sampled family, friends, local college students, his mailman, the local police officers and fireman, stay-at-home moms and the UPS and Fedex delivery people just to name a few. He valued the opinions of the hardworking people that tested New Leaf and he was pleased to find that they loved the taste.
BAYW believes they have the best tasting tea on the market!
BAYW’s tea has already made it onto the shelves of a big convenience store chain on the East Coast.
BAYW’s New Leaf Tea is now available in all locations of Sheetz across six states including Pennsylvania, Maryland, Virginia, West Virginia, Ohio and North Carolina.
Sheetz is a family owned convenience store chain based in Altoona, Pennsylvania that was founded over 50 years ago. Sheetz now has 344 locations across six states including Pennsylvania, Maryland, Virginia, West Virginia, Ohio and North Carolina and more than 11,000 employees.
Imagine if BAYW’s teas make it to all convenience stores in the nation one day!!
Tea is the second most consumed beverage in this world. Tea contains about 50% less caffeine than coffee, making it a great alternative to those that are sensitive to caffeine intake.
Tea is rich in antioxidants and can help our immune systems and even help us shed pounds.
Studies on the health benefits of green tea have pointed to an increase in metabolism and fat burning.
Rachel Ray is a famous chef and television personality.
The latest June/July 2009 issue of “Everyday with Rachael Ray” Magazine voted BAYW’s New Leaf’s Strawberry White Tea as the “best flavored white tea.”
Click here to see the page: http://www.newleafbrands.com/downloads_newleaf/nlt_mag_download/RRNLTea_F300jpeg.jpg
This Strawberry White Tea is all-natural and contains a blend of strawberry and White Tea, naturally sweetened with 100% organic cane sugar.
BAYW’s White Teas originate from the tea fields of China as one of the world’s least processed teas and with medicinal properties respected worldwide. Ingredients include: Filtered Water, Florida Crystals Organic Evaporated Cane Sugar, White Tea Blend, Citric Acid and Natural Flavor.
White Tea has a higher anti-oxidant level than green tea, making it superior in it’s ability to boost the immune system and heal the body.
BAYW announced recently that it has rolled out New Leaf Tea with distributors in Virginia and North Carolina.
Sales in the first three weeks are already reaching almost 50% penetration in the independent C-Store channel!!
“We are off to an excellent start with New Leaf Tea based on these penetration numbers in independent C-Stores. We are actually exceeding those numbers and are already in 55% in the Durham, North Carolina area,” stated Trent Moffat, Vice President of Sales of New Leaf. “The iced tea tradition in the South goes back generations and consumer acceptance has been tremendous with New Leaf’s great taste,” Moffat commented further.
BAYW is in the right industry. Teas are a component of the fast growing functional beverage category.
BAYW’s New Leaf brand is already established in the Northeast and is emerging in the Southeast, Midwest and South Florida through over 50 distributors and approximately 5,000 accounts in the independent grocery/restaurant “street” channel.
BAYW’s goal is to build the New Leaf brand and drive sales growth through expanded distribution, marketing support and new product additions.
More information on BAYW can be found at their website: http://www.bywd.com
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